I'm not sure if we've had this conversation or not before but I'm bringing it back up. Now I enjoy spending money when I've got it but I don't always have it and considering I'm currently unemployed that doesn't look like it's changing. When I do have money it'll either go on clothing, food or socialising. I buy clothing from stores like River Island, Asos and Topman because most of the time they're good quality but I have treated myself to a G-Star shirt and other branded items because I feel good about myself having a relatively 'expensive' item of clothing. It's probably not right but it's all about social status and the need sometimes to 'fit in'.
The question is however, which do you prefer? Would you go and get one item of branded clothing when it's possible to get three or four non-branded items for the same price? I've seen myself do this on a couple of occasions but overall, taking everything into account, I'd rather buy five £10 t-shirts than buy one £50 Lacoste polo shirt (as an example). How about you?