Sulake Blog: 16/05/08

[RICHe]

To us at Sulake the recent news about Sony’s PS3 console overtaking Microsoft’s Xbox in European sales did not come as a surprise. According to our recent Habbo Global Youth Survey, PS3 was clearly more popular that Xbox in most of the countries studied.

58,486 teens between the ages of 11 and 18 took part in the global survey across 31 markets. From the respondents, 69 percent refer to the PS3 console as “great” or “good”. This was followed closely by the Nintendo Wii at 64 percent and Xbox 360 with 58 percent.

The PS3 beats Wii in every age group except the 11 to 12 year olds. However, the Wii is more popular amongst girls up to 16 year olds, and is the favoured female choice overall. The results also show that whilst the Xbox 360 is less popular in Europe and Asia, its popularity in the Americas fares much better: it is the most popular console in Mexico and Colombia and takes second place in the US, Canada, the Dominican Republic and Venezuela.

The results of this survey are interesting as it gives us an insight into which brands these teens aspire to as the level of ownership does not correspond to the consoles’ popularity. By order of ownership, the Wii leads, followed by the Xbox 360 and PS3.

Of the teens surveyed, 24 percent own a Wii, with 21 percent and 23 percent owning a PS3 and Xbox 360 respectively. The results do suggest significant growth potential, with each of these consoles there is another 20% planning on buying one of these consoles in the next 12 months. The Wii and PS3 have the most sales potential: the amount of respondents that are interested in buying them is 4 to 5 percentage points higher than for the Xbox 360.

As Sony and Xbox strive to broaden their console’s appeal, from hardcore to casual gamer, the results of the survey seem to indicate that gender, not previous gaming experience, determines console choice. Regardless of their level of interest towards gaming boys prefer the PS3 and girls prefer the Wii.

A report of the Global Habbo Youth Survey 2008 is available to buy as a hard copy book of 250 pages. For more information and orders, please go to the Sulake webstore.

http://www.sulake.com/blog/entries/2...yStation_.html

quite surpised that ps3 was more popular than wii.

[Meanies]

Do you not mean 16/05/08?

Time to read it now ;]

EDIT; basically just a sample of the youth survey thing to get people to buy it...

[msb.]

the book is out to order ?

Edit: 475 euros + vat, ermm... I ain't that rich

[RICHe]

Do you not mean 16/05/08?

Time to read it now ;]

rofl my mistake, wrote 07 by accident

theres also some sample pages of the youth survey too
http://webstore.sulake.com/WebRoot/G...k_s141-142.pdf
http://webstore.sulake.com/WebRoot/G...k_s155-156.pdf
http://webstore.sulake.com/WebRoot/G...95/denmark.pdf

Edited by --ss-- (Forum Super Moderator): Posts merged .

[Pyroka]

And that is because the Xbox is mainly used by those 18+, tbh. Bit bias results since they're basing their results on the kids and saying they wern't surprised, the market is alot bigger than that. It sounds quite narrowminded to me.

I'd love to buy that book lol.

[msb.]

And that is because the Xbox is mainly used by those 18+, tbh. Bit bias results since they're basing their results on the kids and saying they wern't surprised, the market is alot bigger than that. It sounds quite narrowminded to me.

I'd love to buy that book lol.

How many years will it take to save lol?

I ain't got a job... and the odds off me getting that much is highly likely.
I would like it but seriously the price is way out of my range. Only thing I could afford now is big hairy pink slippers *second hand obvs*

[Decode]

So its an advertisment. I dont think anyone will buy there book, it costs something like £250.

[Niall!]

the Wii is more popular amongst girls up to 16 year olds

No **** sherlock, they use the controllers as virbrators.

[You]

the Wii is more popular amongst girls up to 16 year olds

No **** sherlock, they use the controllers as virbrators.

The controls dont vibrate? :S

[mlp16]

the wii is the most crap console ever.