people say the abbreviation instead of the full title.. I don't mean typing on forums, i mean actually saying it.
For example Call of Duty... People now say cod and it's so goddamn annoying.
Take wednesday, i was talking to somebody at school
"YOU PLAYING ON COD TONIGHT LOLOLOL"
"NO, YOU CANNOT PLAY FISH YOU SILLY PERSON."
Some people have even started saying Gow. >.>